Optimize Your Customer Journey to Increase Non-Dues Revenue
Learn simple, actionable steps you can take to increase inbound interest, sales, renewals and expansions from sponsor, exhibitor and advertiser customers.
Many associations struggle to increase non-dues revenue.
But simple, manageable changes to your customers' journey creates a non-dues revenue engine.
Option 1: Non-Dues Revenue Base Camp
Non-Dues Revenue Base Camp is a step-by-step cohort program that empowers associations to increase sponsorship, exhibit, advertising, and related revenue streams with enhanced messaging, marketing, and sales processes.
Your small-staff association team is already delivering remarkable member value with limited resources. And with more revenue you can:
- Grow your audience,
- Hire additional staff,
- Launch new programs,
- Upgrade technology platforms, and more.
But the path to more non-dues revenue may seem daunting without extensive in-house sales expertise, leaving you wrestling with questions like:
- Where do we start?
- What strategies should we refine or adopt?
- Where will we find the time for implementation?
Now there's a way to move past those challenges and build stronger, more sustainable non-dues revenue. NDR Base Camp is a tailored group training program designed for small-staff association teams.
Option 2: Consulting Engagements
If you feel you're missing revenue opportunities, let's schedule a time to discuss your specific challenges and desired outcomes.
Engagement options can include the following:
- One-time training sessions
- Regular coaching for sales staff and leadership
- Assessing the effectiveness of sales operations
- Identifying improvements to fulfillment processes
- Determining the effectiveness of your proposals, media kits, and web pages
- Hands-on assistance implementing changes to your sales and customer experience operations
