Optimize Your Customer Journey to Increase Non-Dues Revenue
Learn simple, actionable steps you can take to increase inbound interest, sales, renewals and expansions from sponsor, exhibitor and advertiser customers.
Many associations struggle to increase non-dues revenue.
But simple, manageable changes to your customers' journey creates a non-dues revenue engine.
Option 1: Non-Dues Revenue Base Camp
Non-Dues Revenue Base Camp is a step-by-step cohort program that empowers associations to increase sponsorship, exhibit, advertising, and related revenue streams with enhanced messaging, marketing, and sales processes.
Your association team is already delivering remarkable member value with limited resources. And with more revenue you can:
- Grow your audience,
- Hire additional staff,
- Launch new programs,
- Upgrade technology platforms, and more.
But the path to more non-dues revenue may seem daunting without extensive in-house sales expertise, leaving you wrestling with questions like:
- Where do we start?
- What strategies should we refine or adopt?
- Where will we find the time for implementation?
Now there's a way to move past those challenges and build stronger, more sustainable non-dues revenue. NDR Base Camp is a tailored group training program designed for small-staff association teams.
Option 2: Consulting Engagements
If you feel you're missing revenue opportunities, let's schedule a time to discuss your specific challenges and desired outcomes.
Engagement options can include the following:
- One-time training sessions
- Regular coaching for sales staff and leadership
- Assessing the effectiveness of sales operations
- Identifying improvements to fulfillment processes
- Determining the effectiveness of your proposals, media kits, and web pages
- Hands-on assistance implementing changes to your sales and customer experience operations
