INTRODUCING:
Non-Dues Revenue Base Camp
Ready to start attracting and converting more of the right corporate customers – sponsors, exhibitors, advertisers, and others – with less stress and effort?
Good news! TSAE has teamed up with one of our favorite association sales experts – Carrie McIntyre of Navigate – to offer her Non-Dues Revenue Base Camp program to you at a discounted rate.
The 12-module course starts on November 22nd and guides you, alongside fellow association professionals, on a step-by-step revenue-generating journey. With a cohort-based format, you'll gain valuable insights and experience real-time growth – and for many associations, just one new sponsor more than covers the cost of the program.
Through NDR Base Camp, you'll make impactful changes to messaging, collateral, marketing, and sales conversations that lead to increased revenue. The course's tools and templates simplify implementation, and you've got plenty of opportunities to ask questions, share successes, and learn from your peers.
You may recognize Carrie from our Better by Association podcast, one of our SeminarWeb sessions, or her sessions at New Ideas. Known for her accessible, authentic, and practical approach, she makes it easy to implement non-salesy strategies that truly work.
Don't miss out on revenue growth in 2025. Cohort registration closes on Wednesday, November 20, 2024 at 6:00 pm central.
Content is related to the CAE exam; see below for more details and full course prospectus. Course pricing is per association, with no limit on the number of staff.
NDR Base Camp is a comprehensive program to boost non-dues revenue results.
This step-by-step cohort program empowers associations to increase sponsorship, exhibit, advertising, and related revenue streams with enhanced messaging, marketing, and sales processes.
Non-dues revenue. Simplified.
Your association team is already delivering remarkable member value with limited resources, and with more revenue you can:
- Grow your audience,
- Hire additional staff,
- Launch new programs,
- Upgrade technology platforms, and more.
But the path to more non-dues revenue can be daunting – especially if you're short on bandwidth and/or in-house sales expertise – and you might be wondering:
- Does our sales messaging and collateral resonate?
- Can we get better results more efficiently?
- How do we engage more new companies?
Now there's a way to move past those challenges and build stronger, more sustainable non-dues revenue. Introducing NDR Base Camp from Navigate: a tailored cohort training program designed for busy association teams.
Let's make sure this course is for you:
You're a fit for NDR Base Camp if you want to:
- increase non-dues revenue from industry suppliers/vendors
- decrease stress related to non-dues revenue growth
- help your team feel confident in sales conversations
- stop getting ghosted by your corporate prospects
- increase inbound interest from potential customers
- spend time on the most productive sales activities
If you're a busy small- to mid-sized association team that:
- knows sustainable non-dues revenue is your ticket to greater stability
- wants the resources to invest in more programs and/or more staff
- values peer support for accountability, community, and a wee bit of fun
Then you're in the right place!
NDR Base Camp will give you the tools, inspiration, and unparalleled support to revamp your non-dues revenue operations.
By the end of this program you will have...
#1
Created an ideal customer profile and value proposition
for the corporate buyers you most want to engage.
#2
Adjusted the website experience for prospects
with enhanced navigation and messaging to hook and convert.
#3
Collected stories and stats that do the selling for you
with new survey questions and simplified testimonial gathering.
#4
Crafted the right collateral for each type of sale
using templates that make you look really. darn. good.
#5
Executed more impactful outreach to prospects
via the right approach for email, phone, and social.
#6
Nailed down an efficient sales process that delivers
AND helps the team feel more comfortable wearing a sales hat.
But above all else...
NDR Base Camp will equip you with the processes, tools, and support that enable you to make steady, measurable progress towards an enhanced revenue stream.
Hi, I'm Carrie McIntyre, your NDR Base Camp Guide.
Imagine your association's ideal corporate customers quickly grasping your value, signing up sooner, spending more, and renewing promptly.
After 30 years in this industry, I started Navigate to help associations increase non-dues revenue from sponsorships, exhibits, advertising, and related revenue streams while strengthening relationships with industry suppliers and partners.
I've spent my career working for and with associations, always in scrappy environments where we had to do more with less, just like you. That means my guidance is based on my direct experiences as a high-performing revenue-generator who (a) didn't want to come across as salesy and (b) was only able to spend a fraction of my time on direct sales activities (full bio here).
I love helping people see success in their own sales efforts, and I'm excited to help your team become non-dues revenue rockstars!
Christi Beatty, CAE, DES
VP, Chapter Services & Member Engagement
AGC of America
“Carrie’s advice to our chapters for improving sales conversations was accessible and not canned or salesy. I love that Carrie is authentic and down-to-earth. Our attendees were nodding and smiling throughout her session.”
Charlotte Zilke, CEM, CMP
Senior Director, Membership & Conventions
Helicopter Association of America
"Carrie delivers a lot of value because she not only thinks analytically and strategically, but she can also get in the weeds to get things done. She’s also really fun to work with, and I highly recommend her."
Addy Kujawa, CAE, DES
Chief Executive Officer
American Alliance of Orthopaedic Executives
"Carrie is my go-to person for all things sales, sponsorships, exhibits, and everything in between! I don’t work with anyone who is more responsive, helpful, engaged, and solution-focused. She is a true delight to work with!"
Save up to $1,600 off the course retail rate thanks to TSAE!
Registration closes Wednesday, November 20 at 6:00 pm central.
What's Inside
NDR Base Camp:
- 7 hours of educational content related to the CAE exam (more with bonus items)
- 12 instruction modules delivered monthly via live webinars (and recorded)
- A full year of live weekly non-dues revenue focused online office hours
- Tools and templates simplify execution of monthly assignments
- Lifetime access to all course materials, including future updates
- Benchmarking tool provides insight into progress and results
- No limit on the number of staff participating per association
- Comparable to a $20,000+ custom consulting project
- Cohort of peers provide support and accountability
- A really sweet Certificate of Completion
Expand sections below for more details on each module.
MODULE 01 - MINDSET: Stop Pitching & Start Building Champions
MODULE 02 - WEBSITE: Landing Page
MODULE 03 - WEBSITE: Navigation
MODULE 04 - VALUE: Testimonials & Stories
MODULE 05 - VALUE: Data
MODULE 06 - COLLATERAL: Advertisers
MODULE 07 - COLLATERAL: Exhibitors
MODULE 08 - COLLATERAL: Annual Sponsors & Partners
MODULE 09 - OUTREACH: Emails & LinkedIn
MODULE 10 - OUTREACH: Phone Calls & Referrals
MODULE 11 - SALES PROCESS: Discovery Calls
MODULE 12 - SALES PROCESS: Proposals & Next Steps
PLUS – bonuses help you generate momentum throughout the course:
BONUS 01
FREE for all course participants
($1,497 Value)
Weekly Live Q&A Sessions with Carrie via the NDR Base Camp Cohort Community
This private, student-only community gives you an easy way to connect with your cohort peers to get help with questions, celebrate successes, and provide encouragement to the group so everyone stays on track.
- Weekly live Q&A sessions to answer questions so you can move forward with clarity and confidence.
- 24/7 online community with Carrie and your fellow students so if you get stuck we can get you unstuck quickly.
- Top off your motivation tank by connecting with others who "get" the journey and want to see you reach the summit.
BONUS 02
FREE for all course participants
($197 Value)
Canva Basics Workshop
NDR Base Camp uses Canva templates to simplify the process of creating collateral materials and website mock-ups. If you're not familiar with Canva it is a fantastic tool (with both free and paid versions) that enables anyone to look like they've got mad design skills.
This course will familiarize you with Canva's functionality and capabilities to help you with the course modules that use Canva templates.
BONUS 03
FREE with up-front payment
($297 Value)
The Association's Guide to List Building Success
How do you find the right types of companies to target for sponsorships, exhibits, advertising, and other related opportunities? And once you know which companies to target, how do you find the right people and their contact info?
This guide covers several sources and techniques for building and managing your list of industry supplier/vendor prospects, including some slick AI tools and tips.
BONUS 04
FREE with up-front payment
($397 Value, 1 hour of content related to the CAE exam)
The Association's Guide to Effective NDR Negotiations
When a sale is in sight, some sellers say 'yes' to concessions they don't have to give because they're worried they'll lose the deal. Other sellers take a super hard line to pricing that can turn off good customers. So do you give in? Hold your ground? Argh!
Don't worry, we've got you covered! With a little know-how and practice you can navigate those conversations with authenticity and integrity while keeping the relationship intact.
This additional course module takes you through the most common common questions you'll get from industy supplier/vendor prospects and helps you shore up your responses and approach when asked for concessions at any stage of the sales process.
Kim Gill
President
Civica Associations Conferences & Exhibitions
“Carrie is a phenomenal sales consultant with incredible experience and expertise. She helped develop our sponsorship program and sales strategy for several clients and mentored a new sales associate who is thriving in her new role. I highly recommend Carrie!”
Meredith Gibson
Chief Executive Officer
Association for Women in Science
“In one engagement over six weeks, Carrie brought strategy, development, thought leadership, and staff training, which resolved longstanding challenges. I can't recommend her enough, and I'd work with her on any team to solve any problem.”
Katie Fioravanti, PhD, MSN
Foundation Director
American Association of Colleges of Nursing
“Carrie delivered an outstanding business development training session for our team. It was engaging and relatable, equipping us with actionable tactics we could readily implement. I wholeheartedly recommend her services to associations.”
A Step-by-Step Approach to Increasing Non-Dues Revenue
Designed for super-busy association professionals who work for small- and mid-sized associations, NDR Base Camp is delivered via a cohort model where you and your industry peers take a non-dues revenue transformation journey together.
This course is chock-full of adjustments that improve your sales process. Each change sets you up for increasingly better results, and I'll even provide templates and other resources to make execution easier.
Because I want you to reach your goal, and I know you already have a lot on your plate, I didn't pack all of the info into a shorter course. Instead, this course is all about outcomes, so it's designed for you to make steady change over 12 months. But don't worry, it won't take that long to start seeing results.
This course does MUCH more than simply explaining what to do. In addition to instructional videos, it includes:
- Templates and tools that save you time implementing changes
- Support, accountability, and community to help keep you on track
- Benchmarking to quantify your transformation & celebrate your success
Risk-Free 60-Day Guarantee
If you're on the fence or other programs have left you skeptical, then I want to give you every opportunity to put NDR Base Camp to work and experience the difference in your sponsorship, exhibit, and advertising sales efforts. I'm so confident you'll see a difference that I'm giving you 60 days to test these principles. For more details, click here.
Custom consulting projects of this scope cost $20,000+
For most, just one new sponsor covers the course fees.
Cohort enrollment closes Wednesday, November 20 at 6:00 pm central
Burning questions you might have before grabbing your course access:
Is there a way to download the course details?
How do I know if this is right for my team?
When will the sessions take place?
What if I can't make the live training sessions?
How long will I have access to the course information?
Can I share course info with a colleague?
Why is the course so affordable if it offers so much value?
Is there a money back guarantee?
I really want to dive in, but what if I get overwhelmed and lose focus?
Have other questions about NDR Base Camp? Email [email protected].
If you're thinking, "this sounds amazing but I'm still not 100% sure," keep reading...
You should give the NDR Base Camp a 60-day risk-free shot if you're motivated by any of the following:
#1
You and your team need more bandwidth.
Whether it's getting harder to get everything done during regular work hours or you're worried key staff are getting tapped out, you're fully aware that you don't have the time or financial resources you need to move the needle the way you'd like. More importantly, you'd prefer to stop flirting with your own burnout while chanting "I don't have time" every time a cool new idea or opportunity pops up.
#2
You're not afraid of putting in the work.
You fully understand the importance of strong, sustainable non-dues revenue – and you're ready to make that a reality for your organization. Knowing your peers are with you on this journey and that there's a clear path forward gets you excited, especially with a COMPLETE, step-by-step implementation plan. But above all else, you're ready, willing, and excited to roll up your sleeves and get to work.
#3
You recognize that waiting isn't the answer.
As with any worthwhile change, there's no perfect time to get started. That doesn't mean you don't get a tad nervous when you think about pressing the "buy" button and investing in a financially stronger future for your association. But it does mean you're fully aware that it's "one day or Day One" and only YOU can decide which one it's going to be. For what it's worth, if there ever was a "right time," it's now.
What if you and your team enjoyed sales?
You might think that's a stretch, but I know it's not impossible given that most of the stress and anxiety people associate with sales comes from:
1. The misconception that sales is about pitching, persuading, pushing, and other tactics that feel icky to both the buyer and the seller.
2. The lack of an optimized customer journey that starts with building awareness and ends with something better than a sale: a growing list of association brand champions.
My sales career started with all kinds of stress and anxiety for those very reasons, and I've seen first-hand the difference that a non-icky sales approach and a kick-ass customer journey can have on your job satisfaction and your bottom line.
Your association also needs to operate at peak efficiency, so when I built this course, I put a ton of thought into what it would take for busy association teams like yours to not only complete the course, but also implement the changes.
I DON'T want you to walk away saying, "That course was great and we should try those ideas sometime."
I DO want you to walk away saying (loudly... and to lots of other people...), "Holy cow! What a difference that course made for our team and our revenue!"
Here's the really cool thing...
The companies you want to engage face significant challenges with their own sales efforts. Their own prospecting is harder as noise increases and attention spans decrease. This is why you have a ton of opportunity.
Your industry's suppliers need your association, but they may not quite realize it yet. With the knowledge and skills you'll gain from this course, you'll position your association as an indispensable partner in their marketing strategies.
Ready?
Set yourself up for more revenue in 2025
Enroll by Wednesday, November 20 at 6:00 pm central
Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.
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