Helping associations reach their non-dues revenue destinations:
Sales processes that deliver better results.
Customer experiences that create champions.
Choose your path
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The Path to Non-Dues Revenue Growth
1. Engage an experienced guide.
I'm Carrie McIntyre, and I help associations increase non-dues revenue via coaching and consulting to improve sales processes and create an optimized customer journey for your association's sponsors, exhibitors, and advertisers.
I founded Navigate to help associations align member and industry partner value, streamline internal sales operations, and coach staff in sales roles. The end result? More revenue with less effort.
2. Plan the best route.
A better customer journey for sponsors, exhibitors and advertisers leads to higher renewal rates, more account expansions, more new customers, and an easier time selling due to a growing list of association champions.
Many associations have a customer journey for their corporate buyers that inadvertently creates a leaky non-dues revenue bucket where adding more products at the top can't fix the revenue leak at the bottom. Plugging those leaks improves revenue results, as well as team morale and engagement.
3. Reach Your Revenue Destination.
Associations are always short on staff, budget, and time, so my guidance is designed to be highly tactical and practical.
I host free pop-up workshops on a variety of sales and customer experience topics, and my paid services included cohort-based training and coaching programs that are cost-effective and create added accountability to help you execute. Let's get your non-dues revenue engine running at peak efficiency!
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