Helping associations reach their non-dues revenue destinations:
Sales processes that deliver better results.
Customer experiences that create champions.
Choose your path
About Carrie
I’m Carrie McIntyre, and I’ve spent my career working inside associations, selling to them, and selling for them. I know firsthand the challenge of balancing member needs, staff bandwidth, and revenue goals—because I’ve been on all sides of it.
I started Navigate to help associations increase sponsorship, exhibit, and advertising revenue - while making the process easier for both staff and industry partners.
When the customer journey is clear and well-structured, revenue grows, and staff effort actually decreases. My approach? No pushy sales tactics. Just smart, strategic processes that make selling smoother, more effective, and even (dare I say) enjoyable.
If your revenue-generating efforts could use a fresh perspective, let’s talk.
Associations I belong to:
Why Choose Navigate?
A strategy designed for associations.
Associations aren’t for-profits, and your revenue approach should align with your structure, audience, and goals for better results.
A sales process that feels natural.
Sales shouldn’t be uncomfortable—for your team or your industry partners and a consultative approach leads to stronger partnerships and increased revenue.
Proven strategies, no guesswork.
With limited staff and resources, you don't have time for trial and error so actionable guidance, templates, and tools will help you improve results quickly.
Better revenue results, less friction.
A well-structured customer journey removes roadblocks, reduces staff effort, and strengthens engagement—so revenue generation becomes easier and more sustainable.
Programs
Non-Dues Revenue Base Camp
Non-Dues Revenue Base Camp is a step-by-step cohort program that empowers associations to increase sponsorship, exhibit, advertising, and related revenue streams with enhanced messaging, marketing, and sales processes.
Featured Workshops
Workshop Series:
Sales Accelerator Labs
Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky?
Join Carrie for a 3-part virtual Sales Accelerator Lab Series, with strategies to make sales easier, more effective, and more enjoyable!
Sponsored by re:Members (formerly Impexium), Billhighway, and Matchbox
Workshop:
Winning the Battle for Marketing Dollars
Attracting top-tier investment from industry partners isn't about the size of your staff or budget.
In this session, Addy Kujawa, CAE, Chief Executive Officer of the American Alliance of Orthopaedic Executives and Carrie talked about how AAOE lays the foundation for strong corporate investment at their annual conference and throughout the year.
Sponsored by Professionals for Association Revenue
What can you expect?
Increased Non-Dues RevenueBetter sponsorship, exhibit, and advertising revenue with less friction.
A Smarter Sales ProcessClearer messaging, better prospect targeting, and a system that moves deals forward faster.
More Confident Sales TeamsPractical, non-intimidating training for staff who never expected “sales” to be part of their job.
Industry Partners Who Get ItCompanies that understand and appreciate the value of working with your association (so you don’t have to convince them from scratch every year).
More Referrals, Less ChasingHappy industry partners bring you more business—without all the cold outreach.
Get your free guide
Many associations struggle to increase non-dues revenue from their industry partners (sponsors, exhibitors, and advertisers).
But there are simple, manageable changes you can make to the customer journey of those industry partners that will create a strong, sustainable non-dues revenue engine so you can:
Retain more sponsors, exhibitors & advertisers
Proven strategies, no guesswork.
Better revenue results, less friction.
ASAE Members can also take a deeper dive into the industry partner customer journey via my short course (details included in the guide)
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Testimonials
Christi Beatty
Vice President, Chapter Services & Member Engagement
Associated General Contractors of America
"Carrie's webinar for our chapter execs was incredibly informative and helpful. Her advice for improving sales conversations is accessible and makes it easy to avoid sounding canned or salesy. What I love about Carrie is that she's authentic and down-to-earth. Our attendees were nodding and smiling throughout the session."
Charlotte Zilke,CEM, CMP, DES
Senior Director, Membership & Conventions
Vertical Aviation International
"Carrie delivers a lot of value because she not only thinks analytically and strategically, but she can also get in the weeds to get things done. She’s also really fun to work with, and I highly recommend her."
Addy Kujawa, CAE, DES
Chief Executive Officer
Americal Alliance of Orthopaedic Executives
"Carrie is my go-to person for all things sales, sponsorships, exhibits, and everything in between! I don't work with anyone who is more responsive, helpful, engaged, and solution-focused. During COVID, she was instrumental in helping us
keep a MUCH larger percentage of revenue from our canceled conference than we thought possible. She is a true delight to work with!"
Kim Gill, CAE, DES
President
Civica Associations Conferences & Exhibitions
“Carrie is a phenomenal sales consultant with incredible experience and expertise. She helped develop our sponsorship program and sales strategy for several clients and mentored a new sales associate who is thriving in her new role. I highly recommend Carrie!”
Meredith Gibson
Chief Executive Officer
Association for Women in Science
“In one engagement over six weeks, Carrie brought strategy, development, thought leadership, and staff training, which resolved longstanding challenges. I can't recommend her enough, and I'd work with her on any team to solve any problem.”
Katie Fioravanti, PhD, MSN
Foundation Director
American Association of Colleges of Nursing
“Carrie delivered an outstanding business development training session for our team. It was engaging and relatable, equipping us with actionable tactics we could readily implement. I wholeheartedly recommend her services to associations.”
Jen Troke
Vice President of Membership
Association of Progressive Rental Organizations
“I took Carrie's 'Customer Journey' online short course and loved it! It got me thinking and
generated a lot of questions and action steps I needed to take for my organization. I even used two of her nuggets that very day!”
Frequently Asked Questions
What exactly does Navigate do?
Who do you typically work with?
What if my team isn’t experienced in sales?
What kind of results can we expect?
Get in Touch
Have questions or ready to start? Reach out today.