Optimize Your Customer Journey to Increase Non-Dues Revenue

Learn simple, actionable steps you can take to increase inbound interest, sales, renewals and expansions from your association's sponsor, exhibitor and advertiser customers.

Programs

Non-Dues Revenue Base Camp

Non-Dues Revenue Base Camp is a step-by-step cohort program that empowers associations to increase sponsorship, exhibit, advertising, and related revenue streams with enhanced messaging, marketing, and sales processes.

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Featured Workshops

Strong & Sustainable Non-Dues Revenue: Transforming Outcomes with an Optimized Customer Journey

On-Demand Short Course (CAE Credit = 0.75)

American Society of Association Executives.

FREE -- exclusive to ASAE members

Your association depends on revenue from sponsors, exhibitors, and advertisers to offset event costs and provide member value. And when companies have an excellent experience before, during, and after the sale, it boosts renewals, attracts new customers, and improves internal efficiencies. But many organizations lack a shared understanding of the customer journey stages and optimization strategies.

In this 45-minute course, Carrie will help your team grasp key success elements and avoid common mistakes, leading to increased non-dues revenue from existing programs and better results from new ventures.

Access the course via ASAE

How to Compete–and Win: 10 Steps to Stronger Competitive Positioning with the Right Industry Partners

On-Demand Short Course (CAE Credit = 0.83)

American Society of Association Executives.

FREE -- exclusive to ASAE members

Revenue from sponsors, exhibitors, and advertisers is essential for your association’s success, but competition for those dollars is more challenging than ever. To stand out and win, you must understand the competitive landscape, leverage your strengths, and strategically position your organization as the go-to partner.

In this 50-minute course, Carrie provides a proven roadmap for identifying and addressing competitive threats, strengthening your sales approach, and aligning your team around a shared vision for success so you can secure more revenue and build lasting relationships with industry partners.