Guide to an Optimized Customer Journey

Many associations struggle to increase non-dues revenue from their industry partners (sponsors, exhibitors, and advertisers).

But there are simple, manageable changes you can make to the customer journey of those industry partners that will create a strong, sustainable non-dues revenue engine so you can:

• Retain more sponsors, exhibitors & advertisers

• Increase revenue from current industry partners

• Attract more new industry partners

ASAE members can also take a deeper dive into the industry partner customer journey via my short course (details included in the guide).