Guide to an Optimized Customer Journey

Many associations struggle to increase non-dues revenue from their industry partners (sponsors, exhibitors, and advertisers).

ButĀ there areĀ simple, manageable changes you can make to the customer journey of those industry partnersĀ that will create aĀ strong, sustainableĀ non-dues revenueĀ engine so you can:

  • Retain more sponsors, exhibitors & advertisers
  • Increase revenue from current industry partners
  • Attract more new industry partners

ASAE members can also take a deeper dive into the industry partner customer journey via my short course (details included in the guide).