NDR Base Camp is a comprehensive program to boost non-dues revenue results.


This step-by-step cohort program empowers associations to increase sponsorship, exhibit, advertising, and related revenue streams with enhanced messaging, marketing, and sales processes.
 
 
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Non-dues revenue. Simplified.


Your small-staff association team is already delivering remarkable member value with limited resources. And with more revenue you can:  

  • Grow your audience,
  • Hire additional staff,
  • Launch¬†new programs,
  • Upgrade technology platforms, and more.¬†

But the path to more non-dues revenue may seem daunting without extensive in-house sales expertise, leaving you wrestling with questions like:

  • Where do we start?
  • What strategies should we refine or adopt?
  • Where¬†will we¬†find the time for implementation?¬†

Now there's a way to move past those challenges and build stronger, more sustainable non-dues revenue. Introducing NDR Base Camp from Navigate: a tailored cohort training program designed for small-staff association teams.

First... let's make sure this course is for you:

You're a fit for NDR Base Camp if you want to:

  • increase¬†non-dues revenue from industry suppliers/vendors
  • decrease stress related to non-dues revenue growth
  • help¬†your team feel confident in sales¬†conversations
  • stop¬†getting ghosted by your corporate prospects
  • increase¬†inbound interest from potential customers
  • spend time on¬†the most productive sales activities

If you are a small-staff association team that: 

  • knows¬†sustainable non-dues revenue is your ticket to greater stability
  • wants the resources to invest in¬†more programs and/or more staff
  • values¬†peer support¬†for accountability, community, and a wee bit of fun

Then you're in the right place!

NDR Base Camp will give you the tools, inspiration, and unparalleled support to revamp your non-dues revenue operations. 

By the end of this program you will have...

#1

Created an ideal customer profile and value proposition

for the corporate suppliers and vendors you most want to engage.

#2

Adjusted the website experience for prospects

with enhanced navigation and messaging to hook and convert.

#3

Collected stories and stats that do the selling for you

with new survey questions and simplified testimonial gathering.

#4

Crafted the right collateral for each type of sale

using templates that make you look really. darn. good.

#5

Executed more impactful outreach to prospects

via the right approach for email, phone, and social.

#6

Nailed down an efficient sales process that delivers

AND helps the team feel more comfortable wearing a sales hat.

But above all else...


NDR Base Camp will equip you with the processes, tools, and support that enable you to make steady, measurable progress towards an enhanced revenue stream.

Let's do this!

Hi, I'm Carrie McIntyre,
your NDR Base Camp Guide.


After 30 years in this industry, I started Navigate to help associations increase non-dues revenue from sponsorships, exhibits, advertising, and related revenue streams while strengthening relationships with industry suppliers and partners.

I spent most of my career working for scrappy start-ups in the association space, where we were always challenged to do more with less, like many associations. That means my guidance is based on my direct experiences as a high-performing revenue-generator who (a) didn't want to come across as salesy and (b) was only able to spend a fraction of my time on direct sales activities (full bio here).

I love helping people see success in their own sales efforts, and I'm excited to help your team become non-dues revenue rockstars!

Christi Beatty, CAE, DES
Vice President, Chapter Services & Member Engagement
AGC of America


‚ÄúCarrie‚Äôs advice to our chapters for improving sales conversations was accessible and¬†not canned or salesy. I love¬†that Carrie is authentic and down-to-earth. Our attendees were nodding and smiling throughout¬†her session.‚ÄĚ


 

Charlotte Zilke, CEM, CMP
Senior Director, Membership & Conventions
Helicopter Association of America


"Carrie delivers a lot of value because she not only thinks analytically and strategically, but she can also get in the weeds to get things done.  She’s also really fun to work with, and I highly recommend her."


 

Jen Troke
Vice President of Membership
Association of Progressive Rental Organizations


‚ÄúI took Carrie‚Äôs ‚ÄėCustomer Journey‚Äô online short course and loved it!¬†It got me thinking and generated a lot of questions and action steps I needed to take for my organization. I even used two of her nuggets that very day!‚ÄĚ


 

Addy Kujawa, CAE, DES
Chief Executive Officer
American Alliance of Orthopaedic Executives


"Carrie is my go-to person for all things sales, sponsorships, exhibits, and everything in between!
 
I don’t work with anyone who is more responsive, helpful, engaged, and solution-focused. She is a true delight to work with!"


 

Enrollment closes Tuesday, July 2

(This will be the last cohort at these rates; next cohort dates TBD)
 

 

6 monthly payments of

$387

per association (no limit on # staff)

+ Pay in installments
+ Bonus items 

+ BONUS: Weekly Office Hours
+ BONUS: 24/7 Online Community
+ BONUS: Canva Workshop

 

 

 

PAY OVER TIME

One-time payment of

$1,997

per association (no limit on # staff)

+ Save $324 over monthly payments
+ Bonus items
+ EXTRA bonus


+ BONUS: 
Weekly Office Hours
+ BONUS: 24/7 Online Community

+ BONUS: 
Canva Workshop

+ EXTRA BONUS: Guide to List Building Success (Value = $297)

PAY IN FULL + SAVE + BONUS

What's Inside
NDR Base Camp: 

 

  • 12¬†instruction modules delivered monthly via¬†live webinars (also recorded)
  • Cohort of peers provide support and accountability¬†to¬†keep you on track
  • Instructor support via¬†online community¬†and weekly office hours
  • Tools and templates simplify execution of monthly assignments
  • Lifetime access to all course materials, including future updates
  • Benchmarking¬†tool provides insight into progress and¬†results
  • No limit on¬†the number of¬†staff participating per association
  • Comparable to a $20,000+ custom consulting project
  • All sessions directly relate to the CAE exam content
  • A really sweet Certificate of Completion

       Expand sections below for more details on each module.

PLUS ‚Äď bonuses help you generate momentum throughout the course:

BONUS 01

FREE for all course participants
($1,497 Value)


Weekly Q&A Sessions with Carrie via Navigate's Exclusive Online Community


This private, student-only community gives you an easy way to connect with your fellow association peers to get help with questions, celebrate successes, and provide encouragement to the group so everyone stays on track.

  • Weekly¬†live Q&A sessions to¬†answer questions¬†so you can move forward with clarity and confidence.
  • 24/7 online community with Carrie and your fellow students so if you get stuck¬†we can¬†get you unstuck quickly.¬†
  • Top off¬†your motivation tank¬†by connecting with others who "get" the journey and want to¬†see you reach the summit.

BONUS 02

FREE for all course participants
($197 Value)


Canva Basics Workshop

 

NDR Base Camp uses Canva templates to simplify the process of creating collateral materials and website mock-ups. If you're not familiar with Canva it is a fantastic tool (with both free and paid versions) that enables anyone to look like they've got mad design skills. 

This course will familiarize you with Canva's functionality and capabilities to help you with the course modules that use Canva templates.

BONUS 03

FREE with up-front payment
($297 Value)


The Association's Guide to List Building Success


How do you find the right types of companies to target for sponsorships, exhibits, advertising, and other related opportunities?  And once you know which companies to target, how do you find the right people and their contact info?

 This guide covers several sources and techniques for building and managing your list of industry supplier/vendor prospects, including some slick AI tools and tips.

Kim Gill
President
Civica Associations Conferences & Exhibitions


‚ÄúCarrie is a phenomenal sales consultant with incredible experience and expertise. She helped develop our sponsorship program and sales strategy for several clients and mentored a new sales associate who is thriving in her new role. I highly recommend Carrie!‚ÄĚ


 

Meredith Gibson
Chief Executive Officer
Association for Women in Science


‚ÄúIn one engagement over six weeks, Carrie brought strategy, development, thought leadership, and staff training, which resolved longstanding challenges.¬†I can't recommend her enough, and I'd work with her on any team to solve any problem.‚ÄĚ


 

Katie Fioravanti, PhD, MSN
Foundation Director
American Association of Colleges of Nursing


‚ÄúCarrie delivered an outstanding business development training session for our team. It was engaging and relatable, equipping us with actionable tactics we could readily implement. I wholeheartedly recommend her services to associations.‚ÄĚ


 

A Step-by-Step Approach to Increasing Non-Dues Revenue

Designed for super-busy, small-staff association professionals, NDR Base Camp is delivered via a cohort model where you and your industry peers take a non-dues revenue transformation journey together.

We'll tackle the 12 most impactful changes you can make... one at a time. Each change sets you up for better and better results, and I'll provide the resources to make execution easy.

Because I want you to reach your goal, and I know you already have a lot on your plate, this course is designed for you to make manageable changes each month for 12 months.  But don't worry, it won't take that long to start seeing results.

This course does MUCH more than simply explaining what to do. In addition to instructional videos, it includes:

  • Templates and tools that¬†save you time implementing changes
  • Support, accountability, and community to help keep you on track
  • Benchmarking¬†to quantify¬†your transformation¬†& celebrate your success

Risk-Free 60-Day Guarantee

If you're on the fence or other programs have left you skeptical, then I want to give you every opportunity to put NDR Base Camp to work and experience the difference in your sponsorship, exhibit, and advertising sales efforts. I'm so confident you'll see a difference that I'm giving you 60 days to test these principles. For more details, click here.

Custom consulting projects of this scope cost $20,000 and more.

For many, just one new sponsor will offset the course fees.

** Cohort enrollment closes Tuesday, July 12
 

 

6 monthly payments of

$387

per association (no limit on # staff)

+ Pay in installments
+ Bonus items

+ BONUS: Weekly Office Hours
+ BONUS: 24/7 Online Community
+ BONUS: Canva Workshop

 

  

 

PAY MONTHLY

One-time payment of

$1,997

per association (no limit on # staff)

+ Save $324 over monthly payments
+ Bonus items
+ Extra bonus


+ BONUS: 
Weekly Office Hours
+ BONUS: 24/7 Online Community

+ BONUS: 
Canva Workshop

+ EXTRA BONUS: Guide to List Building Success (Value = $297)

PAY IN FULL + SAVE + BONUS

Burning questions you might have before grabbing your course access:

Have¬†other questions about NDR Base Camp? Email [email protected].¬†

If you're thinking, "this sounds amazing but I'm still not 100% sure," keep reading...

You should give the NDR Base Camp a 60-day risk-free shot if you're motivated by any of the following:

#1

You and your team need more bandwidth.


Whether it's getting harder to get everything done during regular work hours or you're worried key staff are getting tapped out, you're fully aware that you don't have the time or financial resources you need to move the needle the way you'd like. More importantly, you'd prefer to stop flirting with your own burnout while chanting "I don't have time" every time a cool new idea or opportunity pops up.

#2

You're not afraid of putting in the work.


You fully understand¬†the importance of¬†strong, sustainable non-dues revenue ‚Äď and you're ready to make that a reality for your organization. Knowing your peers are with you on this journey and that there's a clear path forward gets you¬†excited, especially with¬†a COMPLETE, step-by-step implementation plan. But above all else, you're ready, willing, and excited to roll up your sleeves and get to work.

#3

You recognize that waiting isn't the answer.


As with any worthwhile change, there's no perfect time to get started. That doesn't mean you don't get a tad nervous when you think about pressing the "buy" button and investing in a financially stronger future for your association. But it does mean you're fully aware that it's "one day or Day One" and only YOU can decide which one it's going to be. For what it's worth, if there ever was a "right time," it's now.

What if you and your team enjoyed sales?

 

You might think that's a stretch, but I know it's not impossible given that most of the stress and anxiety people associate with sales comes from:

1. The misconception that sales is about pitching, persuading, pushing, and other tactics that feel icky to both the buyer and the seller.

2. The lack of an optimized customer journey that starts with building awareness and ends with something better than a sale:  a growing list of association brand champions.

My sales career started with all kinds of stress and anxiety for those very reasons, and I've seen first-hand the difference that a non-icky sales approach and a kick-ass customer journey can have on your job satisfaction and your bottom line.  



Your association also needs to operate at peak efficiency, so when I built this course, I put a ton of thought into what it would take for busy association teams like yours to not only complete the course, but also implement the changes.

I DON'T want you to walk away saying, "That course was great and we should try those ideas sometime."  

I DO want you to walk away saying (loudly... and to lots of other people...), "Holy cow! What a difference that course made for our team and our revenue!"   



Here's the really cool thing...

The companies you want to engage face significant challenges with their own sales efforts. Traditional methods of prospecting are becoming less effective for them as noise increases and attention spans decrease. This is why you have a ton of opportunity.

Your industry's suppliers need your association, but they may not quite realize it yet. With the knowledge and skills you'll gain from this course, you'll position your association as an indispensable partner in their marketing strategies.

Ready?

Enroll by Tuesday, July 2 to join this cohort.

Last cohort at these prices; next cohort dates TBD). 

 

 

6 monthly payments of

$387

per association (no limit on # staff)

+ Pay in installments
+ Bonus items

+ BONUS: Weekly Office Hours
+ BONUS: 24/7 Online Community
+ BONUS: Canva Workshop

 

 

 

PAY MONTHLY

One-time payment of

$1,997

per association (no limit on # staff)

+ Save $324 over monthly payments
+ Bonus items
+ EXTRA bonus item

+ BONUS: 
Weekly Office Hours
+ BONUS: 24/7 Online Community

+ BONUS: 
Canva Workshop

+ EXTRA BONUS: Guide to List Building Success (Value = $297)

PAY IN FULL + SAVE + BONUS

 

 

Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.

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