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NDR Base Camp is a comprehensive program to boost non-dues revenue results.
This step-by-step cohort program empowers associations to increase sponsorship, exhibit, advertising, and related revenue streams with enhanced messaging, marketing, and sales processes.
Join the waiting list
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Non-dues revenue. Simplified.
Your small-staff association team is already delivering remarkable member value with limited resources. And with more revenue you can:
- Grow your audience,
- Hire additional staff,
- Launch new programs,
- Upgrade technology platforms, and more.
But the path to more non-dues revenue may seem daunting without extensive in-house sales expertise, leaving you wrestling with questions like:
- Where do we start?
- What strategies should we refine or adopt?
- Where will we find the time for implementation?
Now there's a way to move past those challenges and build stronger, more sustainable non-dues revenue. Introducing NDR Base Camp from Navigate: a tailored cohort training program designed for small-staff association teams.
By the end of this program you will have...
#1
Created an ideal customer profile and value proposition
for the corporate suppliers and vendors you most want to engage.
#2
Adjusted the website experience for prospects
with enhanced navigation and messaging to hook and convert.
#3
Collected stories and stats that do the selling for you
with new survey questions and simplified testimonial gathering.
#4
Crafted the right collateral for each type of sale
using templates that make you look really. darn. good.
#5
Executed more impactful outreach to prospects
via the right approach for email, phone, and social.
#6
Nailed down an efficient sales process that delivers
AND helps the team feel more comfortable wearing a sales hat.
But above all else...
NDR Base Camp will equip you with the processes, tools, and support that enable you to make steady, measurable progress towards an enhanced revenue stream.
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Hi, I'm Carrie McIntyre,
your NDR Base Camp Guide.
After 30 years in this industry, I started Navigate to help associations increase non-dues revenue from sponsorships, exhibits, advertising, and related revenue streams while strengthening relationships with industry suppliers and partners.
I spent most of my career working for scrappy start-ups in the association space, where we were always challenged to do more with less, like many associations. That means my guidance is based on my direct experiences as a high-performing revenue-generator who (a) didn't want to come across as salesy and (b) was only able to spend a fraction of my time on direct sales activities (full bio here).
I love helping people see success in their own sales efforts, and I'm excited to help your team become non-dues revenue rockstars!
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Christi Beatty, CAE, DES
Vice President, Chapter Services & Member Engagement
AGC of America
“Carrie’s advice to our chapters for improving sales conversations was accessible and not canned or salesy. I love that Carrie is authentic and down-to-earth. Our attendees were nodding and smiling throughout her session.”
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Charlotte Zilke, CEM, CMP
Senior Director, Membership & Conventions
Helicopter Association of America
"Carrie delivers a lot of value because she not only thinks analytically and strategically, but she can also get in the weeds to get things done. She’s also really fun to work with, and I highly recommend her."
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Jen Troke
Vice President of Membership
Association of Progressive Rental Organizations
“I took Carrie’s ‘Customer Journey’ online short course and loved it! It got me thinking and generated a lot of questions and action steps I needed to take for my organization. I even used two of her nuggets that very day!”
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Addy Kujawa, CAE, DES
Chief Executive Officer
American Alliance of Orthopaedic Executives
"Carrie is my go-to person for all things sales, sponsorships, exhibits, and everything in between! I don’t work with anyone who is more responsive, helpful, engaged, and solution-focused. She is a true delight to work with!"
What's Inside
NDR Base Camp:
- 12 instruction modules delivered monthly via live webinars (also recorded)
- Cohort of peers provide support and accountability to keep you on track
- Instructor support via online community and weekly office hours
- Tools and templates simplify execution of monthly assignments
- Lifetime access to all course materials, including future updates
- Benchmarking tool provides insight into progress and results
- No limit on the number of staff participating per association
- Comparable to a $20,000+ custom consulting project
- All sessions directly relate to the CAE exam content
- A really sweet Certificate of Completion
Expand sections below for more details on each module.
MODULE 01 - MINDSET: Stop Pitching & Start Building Champions
MODULE 02 - WEBSITE: Landing Page
MODULE 03 - WEBSITE: Navigation
MODULE 04 - VALUE: Testimonials & Stories
MODULE 05 - VALUE: Data
MODULE 06 - COLLATERAL: Advertisers
MODULE 07 - COLLATERAL: Exhibitors
MODULE 08 - COLLATERAL: Annual Sponsors & Partners
MODULE 09 - OUTREACH: Emails & LinkedIn
MODULE 10 - OUTREACH: Phone Calls & Referrals
MODULE 11 - SALES PROCESS: Discovery Calls
MODULE 12 - SALES PROCESS: Proposals & Next Steps
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Kim Gill
President
Civica Associations Conferences & Exhibitions
“Carrie is a phenomenal sales consultant with incredible experience and expertise. She helped develop our sponsorship program and sales strategy for several clients and mentored a new sales associate who is thriving in her new role. I highly recommend Carrie!”
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Meredith Gibson
Chief Executive Officer
Association for Women in Science
“In one engagement over six weeks, Carrie brought strategy, development, thought leadership, and staff training, which resolved longstanding challenges. I can't recommend her enough, and I'd work with her on any team to solve any problem.”
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Katie Fioravanti, PhD, MSN
Foundation Director
American Association of Colleges of Nursing
“Carrie delivered an outstanding business development training session for our team. It was engaging and relatable, equipping us with actionable tactics we could readily implement. I wholeheartedly recommend her services to associations.”
A Step-by-Step Approach to Increasing Non-Dues Revenue
Designed for super-busy, small-staff association professionals, NDR Base Camp is delivered via a cohort model where you and your industry peers take a non-dues revenue transformation journey together.
We'll tackle the 12 most impactful changes you can make... one at a time. Each change sets you up for better and better results, and I'll provide the resources to make execution easy.
Because I want you to reach your goal, and I know you already have a lot on your plate, this course is designed for you to make manageable changes each month for 12 months. But don't worry, it won't take that long to start seeing results.
This course does MUCH more than simply explaining what to do. In addition to instructional videos, it includes:
- Templates and tools that save you time implementing changes
- Support, accountability, and community to help keep you on track
- Benchmarking to quantify your transformation & celebrate your success