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Content & Events 

Speaking engagements, podcasts, articles, custom training & coaching

Featured Workshops

Sales Accelerator Labs
Available on-demand

Sponsored by Impexium, Billhighway, and Matchbox

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky?

Join me for Impexium's 3-part virtual Sales Accelerator Labs, where I'll show you strategies to make sales easier, more effective, and more enjoyable!

Check out the recordings

Virtual Workshop
Feb. 19th (2-3 pm ET)

Sponsored by Professionals for Association Revenue

Attracting top-tier investment from industry partners isn't about the size of your staff or budget.

In this session, I'll interview Addy Kujawa, CAE, Chief Executive Officer of the American Alliance of Orthopaedic Executives who will share how they secure consistent corporate investment for their annual conference and throughout the year.

1 hour CAE credit for live attendance

FREE for PAR members ($89 for non-members)

Host & Attendee Feedback

Christi Beatty

Vice President
Chapter Services & Member Engagement
Associated General Contractors of America

“Carrie’s webinar for our chapter execs was incredibly informative and helpful. Her advice for improving sales conversations is accessible and makes it easy to avoid sounding canned or salesy.

What I love about Carrie is that she’s authentic and down-to-earth. Our attendees were nodding and smiling throughout the session."

 

Steven Stout, FASAE, CAE

Executive Director
Texas Society of Association Executives

“We were REALLY nervous about recording [TSAE's 'Better by Association' podcast] LIVE at New Ideas Annual Conference but Carrie was the PERFECT person to try this out with. We had SO much fun.

Who knew talking non-dues revenue could make you laugh so hard!?

 

Katie Fioravanti, PhD, MSN

Foundation Director
American Association of Colleges of Nursing

“Carrie delivered an outstanding business development training session for our team. It was engaging and relatable, equipping us with actionable tactics we could readily implement.

Her extensive experience was evident in the valuable advice she shared. I wholeheartedly recommend her to associations seeking effective business development training for their staff.”

 

Association Lunch & EARN Workshops

Free pop-up online workshops to improve sales and customer experiences related to association programs for sponsors, exhibitors, advertisers, and other industry partners.

Learn more

Partial List of Engagements & Thought Leadership 

  • AMDA - The Society for Post-Acute and Long-Term Care Medicine
    •  Custom Coaching 
  • American Alliance of Orthopaedic Executives
    • Custom Coaching
  • American Association of Colleges of Nursing
    • Custom Training
  • American Society of Association Executives
    • 'Associations Now' Article [Read]
    • 'Association Tech Insider' Podcast Guest [Listen]
    • Annual Meeting Sessions
  • Associated General Contractors of America
    • 'Membership Talk' Webinar Series Session
    • AGC Annual Convention Session
  • Association for Women in Science
    • Custom Coaching
  • Association Insights of Old Town
    • Webinar
  • Association of Progressive Rental Organizations
    • Custom Coaching
  • Billhighway | Mariner Management 
    • Webinar [Watch]
    • Association Component Exchange (CEX) Session
  • Civica Associations Conferences & Exhibitions
    • Custom Coaching
  • Council of Metropolitan Bar Associations
    • Annual Meeting Session
  • Qiqo's Small Staff Association Marketplace
    • 'Tapas Talk' Session
  • SAE Alliance | SeminarWeb
  • Impexium Sales Accelerator Lab Series
    • Lab #1: Charting the Course: Gathering Your Sales Tools
    • Lab #2: Journey to Engagement: Building & Keeping Momentum
    • Lab #3: Reaching the Destination: Closing, Delivering & Expanding
      [Listen On-Demand] 
  • LeadingAge Illinois
    • Senior Leadership Conference Sessions
  • LeadingAge Missouri
    • Webinar
  • Million Dollar Round Table
    • Custom Training
  • Association Lunch & EARN Workshops
    • Navigate's Free Pop-Up Sessions [About]
  • Non Dues-a-Palooza
    • Workshop
  • Professionals for Association Revenue
    • UPCOMING Live Virtual Workshop: "Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition" Weds., Feb. 19 at 2:00 pm ET
      [Learn More/Register]
    • Recorded Virtual Workshop  [Watch]
    • RevUp Summit Session
    • Revenue Operations Article [Read]
    • 'Association RevUP' Podcast Episode [Listen]
  • Texas Society of Association Executives
    • Webinars
    • Annual New Ideas Conference Sessions
    • 'Better by Association' Podcast Guest [Listen]

Content & Speaking Topics

I love helping busy association professionals implement simple, manageable changes that increase non-dues revenue from sponsors, exhibitors and advertisers. As an added bonus, staff often find they enjoy wearing their sales hat a bit more.

Topics for speaking engagements, articles, podcasts, custom coaching & training cover all aspects of creating an optimal customer journey that builds brand champions for your organization, leading to more new customers, higher renewal rates, and increased revenue:

  • tactics for prospect outreach, sales conversations, proposals, and negotiation
  • guidelines for fulfillment processes that deliver a great experience
  • best practices for website navigation and marketing collateral
  • insights for improved pipeline management and forecasting
  • tips for increasing customer renewals and expansions
  • recommendations for sales managers
  • and more!

If you're looking for an engaging content leader who provides practical and actionable guidance, let's chat!

Schedule a call with Carrie