Thanks for joining me!

It was great having you at Keep the Tiers, Fix the Matrix! Below you'll find the workshop recording and resources to help you take a closer look at your current sponsorship approach.

Workshop Resources

Here are the tools we discussed during the workshop to help you put the concepts into practice.

Sponsorship Matrix Reality Check

Take a closer look at what your sponsors actually value, what they're ignoring, and where their spending goes beyond their sponsorship packages.

Download the Reality Check

Tier / Matrix Framework

Revisit the framework Carrie shared for separating what sponsors buy from the recognition and benefits their total spending unlocks.

View the Framework

What Association Professionals are Saying

"Just booked a 3rd call! on fire 🔥🔥🔥"

"Can't say enough about this session - life changing! THANK YOU!"

"The new structure for our initial conversations with potential corporate partners has led to follow-up conversations every time so far."

"I used one of your tactics on a prospect that reached out with interest months ago and hasn't responded since and.... he accepted the call *imagine me dabbing* we slay! lol"

"Sensei – my prospect just doubled their annual package! You’re the magic! I hope you know that! 😊"

Ready to take the next step?

We covered a lot in Keep the Tiers, Fix the Matrix, but there's so much more to building a strong non-dues revenue strategy.

In Non-Dues Revenue Base Camp, we'll go beyond sponsorship packages and explore how to create better opportunities for industry partners, have more productive sales conversations, and grow revenue without just adding more work to your plate.

Explore NDR Base Camp