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Assessment: Are you speaking your prospects' language?

Ever wonder if your website is effectively engaging the types of industry partners you most want to work with? 

This assessment helps you understand if your potential sponsors, exhibitors, advertisers, and other corporate buyers are likely to become an inbound lead... or not.

It should take less than 5 minutes to complete.

Click the button below to start.

Start

INSTRUCTIONS:

 

1. Pretend you don't know everything about your association.

2. In another browser window, pull up your website.  

3. As you go through the assessment questions on the following pages, count EVERY CLICK it would reasonably take a new visitor to find the answer (you'll enter the total at the end).


Don't take shortcuts!  It's critical to see what this is like for your prospects.

Question 2 of 11

If you were a potential sponsor, exhibitor or advertiser... from your association home page, is there an obvious starting point that provides a clear picture of your members/audience and the ways an industry partner can reach them?

A

Yes - very clear starting point and a single page with a compelling overview of our audience and the different types of engagement options available

B

Somewhat - very clear starting point, but overview isn't comprehensive and you need to go to other pages to piece everything together

C

Somewhat - we do have a good overview of everything on one page, but it's not easy to find

D

No - there's no clear starting point and information is segmented by product/department without an overview across all options

E

Not sure - we have info, but I'm not sure it's as easy to find or as compelling as it could be

Question 3 of 11

Did you find info about your association's total audience size?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 4 of 11

Did you see info about the decision-making authority of your association's audience?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 5 of 11

Did you see any testimonials from primary members about your association's value to them?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 6 of 11

Can you tell whether primary members notice or value the support of your association's sponsors, exhibitors, and advertisers?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 7 of 11

Did you see any logos or recognition for your association's current sponsors, exhibitors, and/or advertisers?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 8 of 11

Did you see any testimonials from industry partners/suppliers/affiliates about your association's value?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 9 of 11

Is it clear how your association would help a company reach their business goals in terms a corporate buyer's team members might use?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 10 of 11

If a potential sponsor, exhibitor, or advertiser wants to talk with someone about products/opportunities, is it clear who they'd contact?

A

Yes - on the easy-to-find industry partner overview page

B

Yes - on a different page(s)

C

No

Question 11 of 11

Approximately how many clicks did it take you to find all this info?

A

1 - 2

B

3 - 4

C

5 - 9

D

10+ (or you lost count)

Confirm and Submit